Jackson the owner left behind his trade as an electrician to pursue a more meaningful path.

Beginning as a barista and later opening a trailer coffee van, he found that coffee was more than a craft—it was a way to connect with people, share stories, and create a space for growth and healing.

His journey reflects the Japanese concept of ikigai—living with purpose by uniting what you love, what you’re good at, what the world needs, and what can sustain you.

For Jackson, The Coffee Chief is not just about coffee—it is about guiding people, building community, and creating a place where good things flow to good people.